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Tracking traffic :: statistics for PhilipJohnston.com

For those of you interested in how much traffic is coming to philipjohnston.com, this page gives a summary of traffic patterns to the site.

Why monitor the audience to such a small site?

Well, it might not interest you, but it interests me! If I am bothering to create and update content, then I want to see whether people are using it, where they are viewing from, and which site areas are most popular.

See for yourself

Originally, I set this site up as a small hobby. Then things mushroomed as I added content and learnt a bit more about HTML and adding other functionality and search-engine submission. As you can see from the graph below, traffic grew from less than 100 monthly page impressions (mpi) at the start of 2000, reaching 6 500 mpi by Jan 01. I then lost this stats service and data from April 02 onwards is accessible via the buttons at the bottom of each page on the site. In April 02 the site drew over 15 000 mpi in 30 days - a clear sign of steady growth. Since then the traffic has continued to climb. After a server crash in December 2002 and a gap in hosting, traffic fell to 7000+ in Feb 03 and in October 03 fell just short of 17 000 mpi. With new and improved content, the trend continues upwards!

Traffic in 2000 - the first year!

During July 2002, the most popular search terms used to find the site were: sa80 - topical story about the British Army's rifle; sandhurst - various search terms; worst air disaster - two nasties in Europe in a short space of time.

In Nov 2003 they included bull ring shopping centre, reflecting the Bull Ring's makeover and royal sex scandal after allegations about Prince Charles.

The top 15 search words used during the past three months were:

military
sandhurst
ireland
army
northern
quotations
birmingham
academy
royal
troubles
british
forces
raf
spaghetti
junction
intelligence

Visitors to the site came from the following countries during 2004:

1. United Kingdom 45 %
2. United States 30 %
3. Canada 4 %
4. Australia 2 %
5. Germany 2%
6. Ireland 1 %
7. India 0.5%
8. France 0.5%
9. Netherlands 0.5%
10. New Zealand 0.5%

To find out how to improve your own search engine ranking, go to searchengines.com